Singapore Airlines has contracted Panasonic Avionics to become the launch customer for the latest generation Panasonic eX3 IFECs (In-Flight Entertainment and Communication Systems). After spending $50 million for internet connectivity and mobile data access, Singapore Airlines will have the eX3 systems to allow broadband internet connectivity, live television broadcasts and cell phone services on its carriers.
Singapore Airlines’ aircraft are currently equipped with KrisWorld entertainment platforms. After installation of Panasonic Aviation’s eX3s, the entertainment package would expand to offer video games, applications, an e-library of news and magazines, and a larger series of programs to choose from.
The proposed in-flight entertainment and communication system would be installed in all new Airbus and Boeing aircraft which are due to be rolled out in Singapore Airlines’ fleet expansion. These aircraft include 8 Boeing 777-300ERs, 20 Airbus A350s and 15 Airbus A330-300s, escalating the net estimates of the deal to £248 million.
The entire project aims to progress the airline’s market share in passengers travelling between its destinations. Competition with regards to product services has intensified over the last few years.
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