With the changing trends of providing more options for basic and additional services provided to passengers, global air operators like British Airways are changing their options as well. For a start, the airline has announced a rebate of £10 for passengers only taking along hand carried luggage with them for their flights. The offer will be active for 8 short haul destinations being operated from London Heathrow and London City Airports.
The selection of short haul destinations for this offer become convenient for passengers since air travel to these destinations is alternatives to other means of routine travel, such as by rail or by ferry. As regular trips are more plausible for these destinations, there is seldom the requirement for carrying along any luggage in the hold. Even when it comes to shopping, passengers can go one way with just hand-carried luggage on board. Along with leisure passengers, business passengers will gain more benefit, since they will save more on routine trips to these short haul destinations.
Amsterdam, Rotterdam, Edinburgh, Paris, Rome, Barcelona, Stockholm and Glasgow will have this offer active within September. The initiative will let British Airways to gain muscle in its competition within regional turf, as the short haul passenger market has shown preference over such offers. British Airways implemented a complete trial over the summer season for its flights from London Gatwick, getting involved in intensive competition with EasyJet. The results proved fruitful, leading to the flag carrier of the UK to spread the offer for London Heathrow as well as London Gatwick.
Other European airlines have already been pursuing similar procedures for increasing budgeting, with Ryanair and EasyJet settling in brackets of charges for each range of weight that passengers take along as luggage for the hold. Other utility services such as food, stowing luggage between terminals, reservations and security insurance are also being utilized for added budgetary offers for short haul flights within the market.
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