While categorizing services with different segments among passenger cabins by adding on business and first classes, airlines are advancing closer towards creating a full fledge luxury brand being affiliated with themselves. The latest development in this regard has come in from Turkish Airlines, which has launched its very own fragrance to be offered to its passengers for brand affiliation.
The fragrance, ‘TK 1933’, has been named after the year in which Turkish Airlines came into being; a small air logistics service under the Ministry of Defense. It has been produced for the airline by International Turkish perfumery producer MG Gülçiçek, a firm which has been corporate scents for various brands over time. The perfume has undergone a rigorous selection process after testing its scent with the clients of Turkish Airlines for over 15 months. In the end, one scent was chosen among the two finalists to represent Turkish Airlines.
According to the airline administration, the perfume will be utilized to affiliate brand loyalty with the airline’s regular passengers and clients. The perfume’s brand launch had been made at the main lounge of the airline in Attaturk Airport back in May prior to being made available to the customers. Its distribution will be done on designated VIP and CIP lounges, specified classes on board the airliners, customer sales and booking offices, as well as corporate offerings in business dealings.
Turkish Airlines has hailed the perfume to create sensory recognition as well as a tribute to its legacy of operations over the years. Officials have stated that the perfume will create feelings of relaxation, serenity, trust, peace and happiness; a touch of what everything which is being served on board its airliners. Apart from being a gift offering, it will also attract attention for being a corporate collectable among customers and passengers within the international commercial aviation sector.
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